How are LLMs positioning your brand?
See which associations stick, which are missing, and how your positioning holds up inside ChatGPT and Claude.
Free to try · No card required
Tracks ChatGPT · Claude
LLMs associate HubSpot most with
Ease of use
85intendedLLMs are shaping brand positioning — whether you're tracking it or not.
Buyers use them to explore categories, compare options, and evaluate specific brands. In doing so, these models form associations, assign attributes, and frame competitive relationships.
That's positioning. And most teams have no visibility into it.
Live preview
See how your brand is being positioned.
Explore which associations stick, which are absent, and where competitors are bleeding into your space.
Are your intended associations landing?
Click Run analysis
Click Run analysis
Click Run analysis
Click Run analysis
Click Run analysis
Click Run analysis
Also associated with
Concepts LLMs surfaced that you didn't claim.
Competitors in your space
How it works
Three steps to see what LLMs say about you.
Define your positioning
Step 1 of 3
Specify the concepts, attributes, and associations that reflect your intended positioning.
Analyse LLM behaviour
Step 2 of 3
Structured prompts designed to mimic real buyer questions, run across ChatGPT and Claude.
Spot the gaps
Step 3 of 3
Where your positioning lands, where it doesn't, and what's showing up instead.
Who it's for
Built for the people who own positioning.
Brand & marketing teams
Validate whether your intended positioning is reflected in how LLMs actually represent you.
Product marketers
See how your category associations and competitive positioning are being framed to buyers.
Agencies
Show clients where their positioning lands — and where it breaks down — inside generated responses.
Founders
Understand what attributes and associations surface when an LLM is asked about your company.
What you can measure
Five questions Konote answers.
Each one is a structured read on how LLMs are framing your brand right now.
- 01
Which attributes and concepts are consistently associated with your brand
- 02
Which intended associations are absent or weak
- 03
Where competitor positioning overlaps with yours
- 04
How strongly your key associations come through relative to alternatives
- 05
Whether your positioning is consistent across ChatGPT and Claude
FAQ
Questions, answered.
What's the methodology?+
Structured prompts designed to mimic real buyer questions. We look at which associations and attributes consistently attach to your brand across models — and which don't.
Is this statistically valid?+
No, and that's not the point. It's not a survey or a benchmark. It's a structured read on how LLMs form and reflect brand associations under consistent conditions.
How is this different from SEO or share of voice tools?+
Those track traffic, rankings, and mentions. This is about which associations and attributes LLMs attach to your brand inside generated answers — a layer those tools don't reach.
Does this replace my existing analytics?+
No. It sits underneath them. Different question, different layer.
Is there a free plan?+
Dang right there is — the whole thing is free. No card, no trial timer, no scan limits.
Your positioning exists inside these models — whether you're tracking it or not.
Now you can see it.
See it for your brand →Free to try · no card required